BECOME AN EXPERT IN DIGITAL MARKETING IN
12 WEEKS

25K

Expected Salary for Fresher after this course is 20-25K per month

40%

Marketing specialists jobs to grow 40% this decade.By BLS Report 2010-2020

15%

Online Marketing Managers are paid 10-15% more.By Indeed Salary Data

159+ REVIEWS

14004+ LEARNERS

"Once a new technology rolls over you, if you`re not part of the steamroller, you`re part of the road." - Stewart Brand

17,999

OUR MENTOR-DRIVEN PROGRAM

Learn the fundamentals

Learn intermediate concepts

Learn advanced concepts

Getting Started

Know history and mission of BGAcademy
Get a walkthrough on the Course plan.

Start with Basics

Introduction to Digital Marketing and basic terminologies.
Learn about Pay per Click, setting up Google AdWord Account.
Learn how Google ranks Ads.

COURSE SYLLABUS

Introduction, Website Planning & Development

What is Digital Marketing?
Importance of Digital marketing
How Digital marketing works?
Essentials of a Website
Planning a Website
Case Study Discussion

Google Analytics - Part 1

Why analytics is so Important?
Fundamentals of Google Analytics
Monitoring Bounce Rate

Google Analytics - Part 2

Other Analytics Platforms
Monitoring Traffic Sources

Google Analytics - Part 3

Monitoring Visitors Behavior
Measurement
Setting up Dashboards
Taking Corrective Actions if Required

Search Engine Optimization

What is SEO?
What are Search Engines?
What are Keywords?
Tools to Find Keywords (Paid & Free)
How to Find Relevant Keywords?
Planning SEO of a Website
Monitoring SEO Process
Preparing SEO Reports
On Page Optimization
Off Page Optimization
SEO Webmaster Tool

Search Engine Marketing

What is Online Advertising?
Types of Online Advertising
Ad Networks
Search Campaigns
Google Adwords and How to Do It
Digital Display Campaigning
Tracking & Measuring ROI of Online Advertising
Assignment on Allocating Funds to Various Online Advertising Platforms

Social Media Marketing - Part 1

What is Social Media?
Understanding the Existing Social Media Paradigms
How Social Media Marketing is Different than Other Forms of Internet Marketing?

Social Media Marketing - Part 2

Facebook Marketing
Linkedin Marketing
Twitter Marketing
Google+ Marketing
Video Marketing

Content Marketing - Part 1

Optimizing Your Website for Search Engines
Creating Content with a Purpose
The Fundamentals of Blogging
Amplifying your Content with Social Media
Enticing Clicks with Calls to Action

Content Marketing - Part 2

The Anatomy of a Landing Page
Guiding the Next Step with Thank You Pages
Sending the Right Email to the Right Person
The Power of Smarketing
Taking Your Sales Process Inbound
The Pillars of Delight

Email Marketing - Part 1

What is Email Marketing?
Biggest challenge in Email Marketing
Increasing Email Subscription/ Opt-in List
Legitimate/ Opt-in Email Marketing
Using Softwareӳ to do Email Marketing
Creating your Own Email List of Millions of Email idӳ
Best Practices of Email Marketing
Writing a Good Email Creative or HTML Template

Email Marketing - Part 2

Inbox Deliverabilty
Email ReTargeting
Opt-in Data Segmentation
Split Testing
Scheduling
Measurement & Metrics
Multiple Email Campaigns
Guidelines

Project I

Mentee can select project from predefined set of BGAcademy projects or they can come up with their own ideas for their projects

Project I

Mentee can select project from predefined set of BGAcademy projects or they can come up with their own ideas for their projects

Conversion Rate Optimization - Part 1

What is Lead Generation?
Different Ways to Generate Leads
What are Landing Pages?
How to Create a Landing Page?
Best Practices While Creating a Landing Page
A/B Testing & Why is it Important
How to Convert Leads into Sales?

Conversion Rate Optimization - Part 2

How to Nurture Leads?
What is a Lead Funnel?
Adopting Correct Marketing Strategy for Lead Funnel
Examples of Lead Nurturing and Strategies to Convert Leads into Sales
How to Convert Dead Leads with Examples

Affliate Marketing

What is Affiliate Marketing?
Affiliate Marketing Scenario in India
Different Ways to do Affiliate Marketing
Some of the Top Affiliate Networks in the World

Ecommerce Marketing - Part 1

What is E-commerce?
Top E-commerce Websites Around the World
Ecommerce Scenario in India

Ecommerce Marketing - Part 2

Why you Need a Solid E-commerce Marketing Strategy?
Formulating Right E-commerce Marketing Strategy
Using Affiliate Marketing to Promote your E-commerce Business
A Case Study on E-commerce Marketing

Going Mobile and Competitor Benchmarking

Key Concepts
Trends in Mobile
Making your Web Mobile Friendly
Mobile Apps

Project II

Mentee can select project from predefined set of BGAcademy projects or they can come up with their own ideas for their projects

Project II

Mentee can select project from predefined set of BGAcademy projects or they can come up with their own ideas for their projects

Project II

Mentee can select project from predefined set of BGAcademy projects or they can come up with their own ideas for their projects

Project II

Mentee can select project from predefined set of BGAcademy projects or they can come up with their own ideas for their projects

INTERESTED IN CORPORATE TRAINING?

12
WEEKS
COURSE DURATION

2
SESSIONS
EVERY WEEK

1.5
HOURS
EACH SESSION

200
HOURS
PROJECTS & ASSIGNMENTS

GREAT

CAREER

COURSE EXTRACT

Level	Intermediate
Certification	Yes
Technologies/Tools	SEO, PPC, Social Media, Web Analytics and Content Marketing
Projects	2 (Fully Functional)
Pre-Requisites	Familiarity with Internet and knowledge in Marketing
Batch Size	8 - 10 Students
Job Preparation	Yes
*247 support**	Yes

WE HELP YOU GET A GREAT JOB

ADDITIONAL BONUS WEEK

On course completion, you are ready to enter the exciting world of corporates . We show you how to make the right impression at job interviews.

INTENSIVE JOB INTERVIEW PRACTICE

Congratulations, you're now a programmer with awesome skills. In this bonus week, we'll help you prepare for your job interviews so that you can make a great first impression. This includes:

2 in-depth mock technical interviews

Guidance on how to answer real interview questions from top employers

Assistance with creating a resume that stands out

BUILDING AN ONLINE REPUTATION

We can help you build that online presence on sites such as Git, StackOverflow, Quora, and LinkedIn.

PROJECTS WHICH STUDENTS WILL DEVELOP

Keyword List and Search Campaign

This project aims at creating a list of keyword for (XYZ) category and launches a search campaign after planning your campaign with proper Ad Groups, keywords, Ads etc.

Facebook Marketing

This project aims at creating a Facebook Marketing campaign for your website and

Ensure you maintain the Facebook page for your website
Ensure appropriate brand visibility and engagement

Display Campaign

This project aims at creating a list of target for (XYZ) category and launch a display campaign after planning your campaign with proper Ad Groups, targeting, Ads etc.

YouTube Marketing Campaign

This project aims at running a YouTube Marketing campaign for the website. Through this you will also be maintaining the YouTube channel.

Business Website With Appropriate SEO and Google Analytics

Digital Marketing aims to convert visitors into customers and improve retention of existing customers through push and pull technologies. This project aims at setting up your business website and:

Ensure appropriate SEO
Enable Google Analytics and evaluate its performance

CUSTOMER FEEDBACK

PRICING

17,999

MONEY BACK GUARANTEE

If you are unhappy with the course and opt out in the first week, you get a complete refund.

SCHOLARSHIPS

We subsidize our fees by 10% for military personnel, and college students with exceptional records. To apply for a scholarship, email enquiry@acadgild.com.

GROUP DISCOUNT

More than 3 people in a group or from the same Company can avail special discount. For more information contact us at enquiry@acadgild.com

FAQ'S

What is Digital Marketing course?

Digital Marketing is an interactive way of marketing products or services using digital technologies to reach the customers and retain them through various digital marketing techniques.

BGAcademy’s Digital Marketing certification program prepares you to understand the different tools and technologies involved. The participants will learn the best practices in Digital Marketing. The course will also give an idea on Social Media Marketing and also cover Planning, Budgeting, Reporting and Tacking mechanism for Digital Marketing.

Who should do this course?

This course targets and caters to a large audience. This is for anyone who wants to understand how to leverage the power of digital marketing to build brand and grow sales. This course is ideal for –

Fresh Graduates
Business Owners
Web Designers
Web Marketers
Professionals in their early career
Marketing Professionals
Junior and Middle level Managers

Why learn Digital Marketing?

Digital Marketing is experiencing a tremendous growth in recent times. As a result there is a continuous demand for advertisers, consumers and employers. So from being a single module it has now become the main focus of every company’s marketing plan. And as a manager one must know how digital media is affecting the company’s branding and sales and also how to stay ahead of ones competitors.

What are the pre-requisites for this Course?

Familiarity with Internet and if possible knowledge in Marketing (although that is not mandatory).

Where will I stand after doing this Course?

After commencing this Course, the students will be able to:

Understand digital media, its power and its potential.
Understand tools and jargons.
Basic understanding of SEO, PPC, Social Media, Web Analytics and Content Marketing.
Get ready to dive deeper into advance online marketing topics.

What are the career benefits of doing this Course?

As Digital Marketing is booming, this industry offers numerous career opportunities for candidates having this certification.
Digital Marketing allows marketing professionals to enhance their skill set.

Are there enough assignments and projects for me to get acquainted or gain experience during the training for this course?

Projects that will be done during the course.

BECOME AN EXPERT IN DIGITAL MARKETING IN
12 WEEKS

INTENSIVE JOB INTERVIEW PRACTICE

BUILDING AN ONLINE REPUTATION

COMPANY

SUPPORT

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FOLLOW US ON

BECOME AN EXPERT IN DIGITAL MARKETING IN 12 WEEKS

INTENSIVE JOB INTERVIEW PRACTICE

BUILDING AN ONLINE REPUTATION

COMPANY

SUPPORT

ABOUT

FOLLOW US ON

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BECOME AN EXPERT IN DIGITAL MARKETING IN
12 WEEKS